VIVID Luxury Welcomes De Beers Forevermark


VIVID Luxury is thrilled to welcome on board new jewellery client, Forevermark. Part of the De Beers group of companies, Forevermark comes with a promise of beauty, rarity and responsible sourcing, and has grown exponentially internationally since the launch in 2008.

Forevermark is internationally known and loved by celebrities and socialites alike, worn by some of the world’s biggest names, namely Michelle Obama, Karolina Kurkova, Jessica Chastain, Jennifer Garner, Pink, Olivia Wilde, Naomie Harris, Clare Danes and Margot Robbie, amongst others.


Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.

Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.


Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers.  It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to

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