VANESSA G LONDON, the celebrated London based luxury fashion label, officially launches this month in South Africa, at the D’Oré flagship store in Sandton City, Johannesburg, and online at: www.dorefashion.co.za.
Popular with celebrities such as Yasmin Le Bon, Jade Jagger, Poppy Delevigne and Natalia Vodianova, VANESSA G is the brainchild of Vanessa Gounden, one of South Africa’s most successful female entrepreneurs. As the only South African with a true international fashion label, Vanessa Gounden launched her VANESSA G label in March 2011 to a star-studded crowd, where model Jourdan Dunn opened and closed the catwalk show. The after party was held at the Banqueting House in London, where celebrations continued late into the night with Sophie Ellis Bextor as DJ.
Having recently presented her latest Spring/Summer 2014 collection at London Fashion Week, Vanessa Gounden’s new collection was celebrated as her “strongest yet”. VANESSA G, having gone global already through a selection of top multi-brand stores in London, Moscow, Zurich and the US, is finally coming home to pay homage to its roots by launching in South Africa.
Taking inspiration from a myriad of elements from nature, and drawing on aspects of Vanessa’s rich and colourful life, the VANESSA G label is as elegant as it is creative. Every piece in the VANESSA G collection looks like a piece of art, the ultimate statement of luxury that is not only unique, but also creates a distinguished, wearable, character-defining fashion statement.
“I’m inspired by what’s not been done before – bringing together fashion and original art. I call it “art’outure” or “wearable art”, and the idea is that every garment pushes the boundaries of fashion and art and becomes a talking point,” says Vanessa Gounden.
VANESSA G’s trademark is to translate renderings of photographic imagery into engineered, graphic prints through multiple layering processes. The process involves hand painting, intricate detailing, 3D elements such as embroidery and surface textures, as well as the addition of hand-painted buttons to complete the brand’s signature trademark look. Often inspired by the image of the rose, which played a large role in Vanessa Gounden’s childhood, the collection’s inspiration also always incorporates roses or flowers into its designs.
Originally from Durban, Vanessa Gounden came from humble beginnings, and is the star of a true-rags-to-riches story. From growing up in poverty as the great-grandchild of a labourer on one of South Africa’s sugarcane plantations, she is now listed on the British Rich List and is one of South Africa’s most successful businesswomen.
Available exclusively through D’Oré Sandton City, the VANESSA G collection can also be bought online at www.dorefashion.co.za. Opulent beaded shift dresses, vibrant trench coats, tailored trousers and kaleidoscopic shirts are just some of the must-see items from this avant-garde fashion label.
VANESSA G’s collection of ready to wear and accessories are made for the aspirational, modern women of today who seek quality, style and original design.