Gucci presents the Sound of Change LIVE in Concert


CHIME FOR CHANGE, founded by Gucci, presents THE SOUND OF CHANGE LIVE and raises $4.3 million in ticket sales to support girls’ and women’s empowerment.

The concert included surprise performances and collaborations by JAY Z with Beyoncé, Mary J Blige with Jennifer Lopez, Simon Le Bon with Timbaland and opening act Jessie J. Appearances and performances from special guests included Madonna, Blake Lively, Ryan Reynolds, James Franco, Rita Ora, Ellie Goulding and many more.

This past weekend THE SOUND OF CHANGE LIVE gathered together some of the world’s most talented artists and renowned activists to raise funds and awareness for girls’ and women’s empowerment. The four-hour concert event, attended by more than 50,000 people, was presented by CHIME FOR CHANGE, founded by Gucci, which campaigns for improved Education, Health and Justice for women and girls worldwide. CHIME FOR CHANGE co-founders Frida Giannini and Salma Hayek Pinault introduced fellow co-founder Beyoncé Knowles-Carter, who performed a special 45-minute set at the climax of the show.

The concert event raised $4.3 million in ticket sales alone, which will fund approximately 200 projects in 70 countries around the world through CHIME FOR CHANGE partner Catapult, the first crowd-funding platform solely dedicated to advancing the lives of girls.  Gucci underwrote the concert event so that each ticket buyer could donate the value of their ticket (less VAT and service fees) to a nonprofit organization of their choice.


Many other international artists and activists appeared on stage throughout the four hour show to demonstrate their support of CHIME FOR CHANGE and their commitment to girls and women:  Prince Harry opened the show with a video welcome; James Franco joined fellow actor Jessica Chastain; Blake Lively introduced Florence Welch; Freida Pinto; Jada Pinkett Smith; Aishwarya Rai and Abhishek Bachchan; Nobel Peace Prize laureate Leymah Gbowee, Mpho Tutu with a special recorded message of support from Archbishop Emeritus Desmond Tutu; and Gloria Steinem.

The final performance of the night was co-founder of CHIME FOR CHANGE and Artistic Director of  THE SOUND OF CHANGE LIVE, Beyoncé. Introduced by her co-founders, Frida Giannini and Salma Hayek Pinault, the world famous artist performed a 45 minute set, including special versions of ‘Who Runs The World’, ‘Single Ladies,’ ’If I Were a Boy’ and ‘Halo’, as well as a cover of Destiny’s Child classic ‘Survivor’ plus a duet with her husband, JAY Z.

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GUCCI is available exclusively at GUCCI Boutiques in Cape Town and Johannesburg in Southern Africa. For further information please contact their stores on 021-421 8800 (V&A Waterfront, Cape Town) or 011-784 2597 (Nelson Mandela Square, Johannesburg) or visit


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