The Luxury Update

This week’s latest in luxury showcases some of our favourite luxury brands getting it right online.

Burberry pioneers Google+ for Business

British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers.

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Chanel engages customers with online apps

French fashion house Chanel is boosting its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers.

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Bang & Olufsen embrace QR codes

High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.

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Source: Luxury Daily






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