As we all return to work after a fantastic festive season, it’s time to catch up with what has been happening in the world of luxury while we’ve been away.
Reading between the headlines: Making sense of the news in 2011
Reading between the 2011 Luxury Daily headlines shows that high-end marketers were increasingly interested in growing their social media networks and boosting mobile commerce and ecommerce transactions and will continue to do so in 2012.
Luxury brands ushered in the New Year with social video
Luxury brands such as Chanel, Marc Jacobs and Tag Heuer used video and social media when ushering in the New Year and stay top-of-mind.
Affluent consumers are likely paying more attention to luxury brands during the holidays than other time of the year. Therefore, it is simply not enough for marketers to key in on the gift-giving holidays but also to express messages for the New Year as well.
Dolce & Gabbana reinforces heritage with Italian cinema-inspired ad campaign
Italian fashion house Dolce & Gabbana is emphasizing the effortlessly chic style associated with Italian female cinema stars in its newest advertising campaign for spring/summer 2012.
Mobile made up 18pc of Christmas Day traffic: IBM
Traffic from mobile devices accounted for 18.3 percent of overall Web traffic on Christmas Day, per a study by IBM Coremetrics.
The IBM study is proof that consumers are using their mobile devices to shop. The study also compared how Christmas mobile shopping compared to previous years.
Top 10 social media luxury marketers of 2011
It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests, but some marketers are just on another level.
Source: Luxury Daily