The ART&LIFE 2012 Charity Event is the first of an annual series of events focusing on the arts. Incorporating Fine Art, Performance Art, Musical Performances and Fashion, this unique day event, jam packed with entertainment; will take place on Sunday afternoon, the 15th of April, at Val de Vie Estate situated in the Paarl-Franschhoek Valley (40 minutes from Cape Town). This exciting new Philanthropic Arts Initiative offers a fun day out for everyone, all in the name of charity and giving back. Some of the highlights include performances by musician Ard Matthews, comedian Mark Palmer, and work by artists Chrys Mammous (fine art), Gordon Clark (photography) and a game of riveting Polo amongst other things.
Absa, the headline sponsor for the event, believes in supporting the arts to contribute to the creative and intellectual prosperity of South Africa as a whole – ultimately benefiting all South Africans. As the only financial services institution in the world that has actively embraced art as part of its corporate image, they have shown that they are not only the biggest corporate patron of the visual arts in South Africa, but also the custodian of the largest South African corporate art collection.
“South Africa has a diverse cultural and artistic heritage that is a culmination of an eclectic history that has lead South Africa to be the culturally rich country that it is today. We have a wealth of talent in art, cinema, dance, literature, theatre, and song – all contributing toward a rich cultural kaleidoscope that is on par with international levels.” – Karen Barry, Regional Executive Absa Western Cape.
The ART&LIFE initiative has the dual purposes of supporting and developing arts and culture in a dynamic way to contribute to the creative and intellectual prosperity of South Africa while raising funds for selected charities. It also provides a supportive, development and marketing platform for upcoming as well as established local artists, designers, performers and musicians.
The day’s programme will consist of various performances and visual displays of the participating artists, photographers, musicians and performance artists. There will amongst other things be an Art Exhibition, a Polo Tournament, a Music Performance and Fashion Show. The main acts this year will be internationally recognised South African music artist Ard Matthews of Just Jinger, Comedian Mark Palmer as well as the talented Poet, Basha Magwape, followed by a few smaller acts. The event will be targeted at families (including children), professionals, VIPs and everyone with an interest in arts and culture.
Some of the charities that will benefit from the ART&LIFE initiative are The Nelson Mandela Children’s Hospital; the Bobs for Good Foundation; the I Was Shot In Joburg & Cape Town Photography Project; Pathways – a Ryk Neethling Foundation, the Cyrus Trust and the Prochorus Crèche Support Programme.
In the run-up of the event, ART&LIFE will also be running a Student Art Competition. The works of the five winners of the art competition, all from the Michaelis School of Fine Art at UCT, will be judged by a panel of art curators from the Everard Read Gallery in Cape Town, headed by David Tripp. The winning art works will be on exhibition at the event and five cash prizes of R5000 each will be awarded to the winners.
Tickets are available from Webtickets at R150 per person and include a complimentary glass of Val De Vie Estate wine. A food café is available for purchasing a range of snacks and foods on the day. For more info on the event, visit http://www.artandlife.co.za/
ART & LIFE – ARTS DESIGN & MUSIC 4 CHARITY WITH LOVE