New Cape Town Boutique PureCouture gathers the city’s Fashion Forward at Store Launch and Trunk Show

PureCouture Boutique hosted their store launch and trunk show on the 15th of June at the 12 Apostles Hotel and Spa in Cape Town. Owner, Melissa Hardman, unveiled some of the top international labels she will be carrying at the newly opened Newlands store including the sought after Wildfox Couture, Lauren Moshi and Graham & Spencer, as well as sophisticated Italian brands Twin-Set and European Culture to name a few.

Celebrity stylist, Marilize De Clercq, was the official stylist of the day, there to assist women in choosing perfectly styled outfits from the various collections available at PureCouture. Marilize also shared her insider knowledge on dressing for all body shapes, hair colours and complexions.

On the ever-popular scenic route of Victoria Road, the conservatory at the exclusive 12 Apostles Hotel, with its panoramic mountain and sea views gave the intimate launch the perfect backdrop. Fashion forward VIP’s, media and stylists were treated to a private showcase of some of PureCouture’s exclusive ranges; models sported the latest looks from brands such as WildFox, Mother Denim, Lauren Moshi and European Culture. Guests were then able to browse a pop-up PureCouture store where they could see the garments up close, try them on and even purchase them.

Guests were lavished with a decadent 12 Apostles high tea paired with Graham Beck Cap Classique, all while having the opportunity to meet PureCouture Boutique owner Melissa Hardman, who through her vision of PureCouture has made it possible for fashionable Capetonians to have access to what is available in Europe immediately, instead of waiting two months for new collections, something that happens all too often in South Africa.

Not only were guests spoiled during the day, they also left with elegant goodie bags filled with items such as dainty macaroons from Daniela’s, vouchers for the 12 Apostles Spa, Be Premiere Hair and Bobby Brown Make Up Lessons, as well as L’Occitane En Province samples, Lindt chocolate and exclusive Donni Charm jewelry.

With all the international brands now available at PureCouture, there is no doubt that this new boutique will become a favorite among those who value style, great quality fabrics and functional yet beautiful clothing.

Visit PureCouture at Shop 1, Cardiff Castle, Kildare Road, Newlands week days between 9:00 and 17:00 or Saturdays between 9:30 and 14:30 or call them on 021 674 0987

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