Jenni Button and Paul Du Toit Collaborate To Bring About Social Change

JB Rock Girl Blog

Exclusive South African luxury women’s wear label, Jenni Button, and renowned international artist, Paul du Toit, are thrilled to announce their collaboration and support of the Rock Girl initiative.

Rock Girl is an inspiring initiative, seeking to reduce violence against women and girls through the creation of safe spaces. An exclusive limited edition tank is the result of this wonderful collaboration, with all proceeds from sales going towards the Rock Girl Organization.

The Rock Girl’s ‘safe spaces’ allows for women and girls to gain the self-confidence and skills needed to become agents of social change in their own lives. Aptly put by Rock Girl CEO, India Baird: “Beautiful spaces can create social change, and social change can create beautiful spaces. The collaboration with the creative community is a genuine way to show support for women and girls facing violence in their lives every day.”

JB Rock Girl Blog 2

Creative Director, Warrick Gautier says, “Jenni Button as a brand represents strong, independent women who support young women and girls in building a bright future for themselves and empowering themselves. We are proud to make a difference in such a powerful way”.

There will be an opportunity to join the initiative and this creative collaboration in supporting young women and girls, through supporting sales of the Jenni Button ‘Rock Girl’ limited edition tanks. A limited number will be on sale from mid April 2013 in selected Jenni Button stores.

For more info on rock girl visit: http://www.rockgirlsa.org

Jenni Button has 13 stores countrywide. For further information call the Jenni Button Studio on 021 461 1207, or visit their facebook page on: https://www.facebook.com/JenniButtonSA

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