HUGO BOSS opens new BOSS Store at Victoria & Albert Waterfront

Last week HUGO BOSS celebrated the opening of the new BOSS Store at the Victoria & Albert Waterfront, one of South Africa’s most exclusive shopping destinations. It is the first store in Cape Town which features the new refined interior concept already adopted by selected stores in other major global cities.

Maps Maponyane, Melinda Bam, Patricia De Lille, Jesper Gustafsson, Zaneta Burzynska

Some 400 guests from the world of fashion and music as well as press, film and television were invited to the opening event which started with an exclusive cocktail reception accompanied by a musical performance of Chad Saaiman. MCs Maps Maponyane and Melinda Bam led through the evening. Afterwards the guests were shuttled to an exclusive venue: The East City Studios, allowing for a breathtaking view over Cape Town. While listening to the tunes of DJ Kent from Cape Town and DJ Brendan Fallis from New York, the guests enjoyed the BOSS Boomerang Booth and freshly mixed cocktails in the colors of the BOSS Spring/Summer 2017 collection.


The modern 250-square-meter store features an extended floor layout providing a perfect showcase for the BOSS Mens- and Womenswear collections including ready-to-wear, shoes and accessories as well as a dedicated area for BOSS Men’s Sportswear and Men’s Formalwear.

Excerpt from the guest list – most dressed in BOSS

Brendan Fallis

Terry Pheto

Maps Maponyane

Melinda Bam

Nomzamo Mbhata

Trevor Stuurman

Sarah Langa

Cameron van der Burgh

Aqeelah Harron

Chad Saaiman

Danilo Aquisto

Sergio Ines


Thembi Seete

Leigh-Anne Williams


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About the store concept

The clean, angular aesthetics of the BOSS Store provide the perfect backdrop for the brand’s collections. The interior design embraces harmony between lines, shapes and colors. Throughout the store, matte and fabric surfaces contrast with high-gloss and mirrored materials. The overall effect is of an elegant space with a classic yet airy, modern feel.

Technical data

  • Opening date: March 24, 2017
  • Net area: 250 square meter
  • Presents BOSS Menswear and BOSS Womenswear
  • Store allocation:

Main floor: BOSS Menswear, Men’s Shoes & Accessories, BOSS Womenswear, Women’s Shoes & Accessories


BOSS Store V&A Waterfront Mall

Store No. 7227

Victoria Wharf V&A Waterfront

8001 Cape Town

Tel: +27 21 419 6466

BOSS 1668 BST Capetown Waterfront v4_cam0001

BOSS 1668 BST Capetown Waterfront v4_cam0005Further information on HUGO BOSS can be found at

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