Gucci launches a new global campaign for girls and women’s empowerment at TED2013, led by Frida Giannini, Beyoncé Knowles-Carter and Salma Hayek Pinault. CHIME FOR CHANGE, founded by Gucci, a new global campaign to raise funds and awareness for girls’ and women’s empowerment.
CHIME FOR CHANGE serves to convene, unite and strengthen voices speaking out for girls and women around the world and will focus on three key pillars: Education, Health and Justice. The campaign comes at a historic and pivotal moment for girls and women globally as the world’s attention is drawn to a range of international stories. More than just raising awareness, CHIME FOR CHANGE, through its partner Catapult, encourages people throughout the world to support girls’ and womens’ projects in a personalized, individual way.
“This is the emergency and the opportunity of today,” said Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini. “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through CHIME we can help the voices calling for change to become so loud that they cannot be ignored.”
“I am proud to be joining the growing international movement on behalf of girls and women around the world,” said Salma Hayek Pinault, co-founder of CHIME FOR CHANGE. “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive.”
Co-founder Beyoncé Knowles-Carter said “I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”
Gucci recognizes the capacity that it has as a globally influential brand to effect real change, and is bringing together a range of leading organizations and individuals to strengthen the impact of CHIME FOR CHANGE. Strategic partners include the PPR Corporate Foundation for Women’s Dignity and Rights, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines, and Catapult. Additionally, The Huffington Post has joined as a digital media partner.