Gucci: Chime For Change Launches New App For The Empowerment Of Girls And Women Worldwide

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CHIME FOR CHANGE, the global campaign for girls’ and women’s empowerment founded by Gucci, has launched a new app which will help the campaign continue to unite, convene and strengthen the voices calling for change for girls and women, through Education, Health and Justice – the three key pillars of the CHIME FOR CHANGE campaign.

The app will enable supporters to lend their voices by issuing #CHIMEIN messages, and to further create change by funding projects supporting girls and women through Education, Health, and Justice. Available in four languages (English, Italian, French and Spanish) and free from the iTunes App Store, the app was inspired by #CHIMEHACK, a 3-day hackathon hosted at Twitter’s San Francisco HQ in December 2013, which convened the brightest minds and visionary leaders in technology to create innovative mobile app solutions to support girls and women.

Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini, said: “Since launching CHIME FOR CHANGE last year, we have raised significant funds and awareness for girls and women around the world, but our work has only just begun. We believe in the power of technology and partnerships to drive change, as we are all stronger together. With the launch of this app, we are calling on our community to lend their voices – together, we can call for change in the loudest voice possible.”

CHIME FOR CHANGE co-founder Beyoncé Knowles-Carter created a signature bell sound for the new app, lending her vocals from “Pretty Hurts.” By sharing her voice, she is calling on others around the world to #CHIMEIN: “I am honored to be a part of the continuing work of CHIME FOR CHANGE on behalf of women and girls around the world, and especially at this time to mark International Women’s Day.”

Users will be able to activate the sound, and see the visual swinging bell, by simply shaking their iPhones. To mark International Women’s Day, CHIME FOR CHANGE is encouraging supporters to #CHIMEIN, and create a global reverberation of the signature bell, as voices around the world unite in support of girls’ and women’s empowerment.

Download the CHIME app at ichime.in/chimeapp


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