Global Investment Firm, Arton Capital, Launches in South Africa


Foreign citizenship is made easy for South Africans as global investment firm, Arton Capital, launches on the continent this month.

In an intimate cocktail party hosted by Arton Capital at the One & Only, Cape Town, special invited HNWI’s guests were personally welcomed by Mr Armand Arton, Global President and CEO, as they celebrate the launch of their South African office in Cape Town, their first on the African continent. VIVID Luxury, as the leading PR and Marketing Agency in Sub-Saharan Africa has been appointed by Arton Capital to handle their PR and Communications needs.

Based in Cape Town, Arton Capital has representatives in many growing African countries most notably Nigeria which VIVID Luxury will support as part of a targeted communication and marketing campaign. Selected for its enviable network and relationships within the HNWI sector, VIVID Luxury brings together a portfolio of luxury and super-premium brands to support the experiential marketing activities of its clients.

“We are delighted to be appointed by a global powerhouse such as Arton Capital who recognize the specialised skills and abilities of our agency. We were selected because we understand the necessary communication and marketing needs when dealing within the Ultra-HNWI and Private Family Office environment which VIVID Luxury is a clear leader in SSA.” says Anina Malherbe, Founder and MD of award winning agency VIVID Luxury.

Accomplished through a high-end service experience, which simplifies complexity and is supported and sustained by long-term relationships which empower individuals and families to become Global Citizens, Arton Capital is a global financial advisory firm, specializing in investor programs for residence and citizenship. Arton plays a critical role in helping governments, consultants, legal and financial professionals and investors to meet their goals quickly, efficiently and more effectively.

“Targeting affluent individuals in order to boost the economy, several governments across the world are now looking to develop citizenship schemes which give new passport holders a high amount of liberty and security,” says Armand Arton, CEO of Arton Capital, the Dubai based firm that specializes in international immigration and citizenship law for the wealthy.

It’s a trend that has also grown in some of the world’s fastest growing economies including the GCC and the UAE. “More and more high net worth individuals are exploring immigrant investor programs due to the increased financial flexibility and investment options they can offer them,” adds Arton.

Guests on the evening were treated with Champagne Piper-Heidsieck welcome drinks and made-to-order cocktails mixed by Rémy Martin were available throughout the cocktail party as Coda performed. During the evening, the Sovereign Art Foundation generously donated artwork which was auctioned by Paul Myson of Provenance Auction House, with the proceeds being donated to the Global Citizen Forum for charitable endeavours.

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