Fashion and music collided with cutting-edge denim last night as Cape Townians celebrated the re-opening of the G-Star RAW V&A Waterfront Store. In celebration of the completely refurbished G-Star store, the denim innovation brand hosted an official launch party which provided the perfect platform to execute the “Patch Your Jeans” activation that the brand is currently implementing nationally.

Located in the heart of V&A Waterfront, G-Star RAW V&A Waterfront is a visually impressive conceptual space that exemplifies the brands industrial DNA through design functionality and denim craftsmanship. The event kicked off with an intimate set by DJ Mizz which set the mood for the evening. TV & Radio personality, DJ Loyd, took it to the next level with his soulful sounds that had attendees singing and dancing while enjoying RAW inspired refreshments.

The event drew an impressive list of guests including celebrated personalities such as Mzukisi Ntantiso, Khanya ‘Kyeezi’ Siyengo, Paul Ward and Moyin Oloruntoba amongst them. Guests had the opportunity to customize their denim with RAW patches and badges at the in-store atelier, which was the most popular place to be at. In addition, attendees had the opportunity to experience RAW denim and take photos at the G-Star RAW photobooth on site.

Female consumers will also have the opportunity to customize their denim as G-Star  RAW will be hosting a Women’s Night event at the Hyde Park store. The event will take place on 18 November 2016  between 18:00 and 21:00. It will be hosted by TV & Radio Personality, Luthando Shosha with the funky DJ Doowap on the decks.

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