G-Star makes its perfect match

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Whether it’s finding that specific fit you’ve been hunting for, or stumbling upon unexpected love, G-Star’s Jeans Matchmaker will take you to your denim soul mate.

The curiously addictive tool was recently developed by the brand as part of the Autumn/Winter ’15 campaign, which asks the question – “How do you wear yours?”

Through just swiping left or right, choosing from fits and colours, fabrics and rise, the Jeans Matchmaker will find your pair. Whether you like it tight, light, low or loose, your perfect jean will soon reveal itself.

Shot by the iconic Ellen von Unwerth in her raw, monochromatic style the G-Star RAW A/W ’15 campaign captures the texture and attitude of the jeans at G-Star’s core.

Try the Jeans Matchmaker at g-star.com, live to-day. https://www.g-star.com/jeansmatchmaker

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