Frida Giannini Marks Return To Shanghai With New Campaign Starring Li Bing Bing And Her First Fashion Show In China

Li Bing Bing and Frida Giannini

SHANGHAI April 19, 2012 – Gucci is pleased to announce that on Saturday April 21, Creative Director Frida Giannini will mark her return to China with three exclusive events occurring throughout the day.

In the morning Giannini will host a cocktail bunch in honour of Li Bing Bing, at the historic Wai Tan Yuan, where Gucci’s new advertising campaign starring the Chinese actress will be revealed. Dedicated to the House’s handbags, jewellery and watches, the campaign features both classic accessories based in Gucci tradition as well as new styles destined to become timeless pieces.

Hilary Swank

Then, in the evening, Wai Tan Yuan will also play host to Giannini’s first-ever fashion show in China. Giannini will present her critically acclaimed Fall/Winter 2012-2013 Collection to 600 specially invited guests. Celebrities scheduled to attend include Hilary Swank, Lapo Elkann, Bryan Ferry, Li Bing Bing, Yang Mi, Huo Si Yan, Chen Kun, Feng Shao Feng, Peng Yu Yan, and Wu Zun. The show ensures that China’s fashion capital will enjoy an unprecedented preview of next season’s men’s and women’s collections, only shown before on the House’s Milan runway.

A private party will follow on the Rock Bund, a location conceived exclusively for the occasion. The GUCCI CLUB will span three floors and host distinctive themes within each of the lounges. Party-goers will have the opportunity to view a display of Gucci Première evening gowns from the House’s Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony. Live DJ set performances include 2ManyDJs and Michel Gaubert followed by Bryan Ferry who will take the stage for an exclusive performance followed by a DJ set by Isaac Ferry.

Gucci in China

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. Gucci first entered the Chinese market in 1996, becoming one of the first luxury brands to operate in the country. At the end of 2011, Gucci counted 46 directly operated stores in Mainland China spread across 32 different cities. The second half of the 2000s saw tremendous growth of openings compared to the end of 2004, when the House counted four stores in China. Today Gucci China has approximately 1,500 employees.

Gucci is available exclusively at GUCCI Boutiques in Cape Town and Johannesburg in Southern Africa. For further information please contact their stores on 021-421 8800 (V&A Waterfront, Cape Town) or 011-784 2597 (Nelson Mandela Square, Johannesburg) or visit www.gucci.com.

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