Gucci is pleased to announce Charlotte Casiraghi as the face of its new Gucci Cosmetics collection. Highly sensuous and feminine, the campaign starring Casiraghi will be unveiled together with the launch of the Gucci Cosmetics collection in September 2014 in selected countries. The line includes Gucci Eye, Gucci Face, Gucci Lip, Gucci Nail together with luxurious brushes and preparation products for skin.
“Charlotte was a natural choice as she embodies the modern iconic Gucci woman. Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci,” said Giannini.
Incredibly intimate, the print campaign for the Gucci Cosmetics collection photographed by Mert Alas and Marcus Piggot and digital film directed by Fabien Baron capture Casiraghi in a series of stolen moments which bring the spirit of the Gucci Cosmetics collection to life via Casiraghi’s mesmerizing beauty and modern allure.
“I have really enjoyed my relationship with Frida over these last four years and I am now excited to work with her again on this signature project. I have great admiration for her both as a designer and a strong and visionary woman,” said Charlotte Casiraghi.
A shared passion for horse riding brought Giannini and Casiraghi together. Compelled by her modern elegance, Giannini designed an exclusive equestrian wardrobe for Casiraghi in 2010 to compete in the Global Champions Tour show jumping event. Casiraghi has since been captured for the Gucci’s “Forever Now” advertising campaign series shot by famed fashion photographers Peter Lindbergh, Inez & Vinoodh, Mert & Marcus and Bruce Weber.
GUCCI is available exclusively at GUCCI Boutiques in Cape Town and Johannesburg in Southern Africa. For further information please contact their stores on 021-421 8800 (V&A Waterfront, Cape Town) or 011-784 2597 (Nelson Mandela Square, Johannesburg) or visit www.gucci.com