Chanel’s New London Flagship Store

Karl Lagerfeld never ceases to astonish the world with his understanding of opulent luxury, and the new flagship Chanel store in Bond Street, London is testament to this. Spanning across an impressive 12,600 square feet, the three story building houses everything from ready-to-wear to beauty.

Having designed Chanel boutiques globally, Peter Marino has characteristically created a homely yet spacious environment to emulate Coco Chanel’s abode. The store is composed of different rooms adorned with crystal chandeliers, fireplaces, hand-stitched curtains studded with real pearls, silk carpets and tweed upholstered recliners. Like the iconic Chanel No5 perfume, the colour-scheme is beige and gold. As a further tribute to the brand’s founder, Jean-Michel Othoniel created a hand-blown Venetian glass sculpture of a strand of pearls, which suspends 11 meters from the top floor to the ground.

With a strong focus on accessories, walls are dedicated to scarves, belts and ties respectively. Timeless pieces are housed on the ground floor, whilst collection-specific are on the first and second.

Marino has left no page unturned; as if the pieces weren’t artworks in themselves, he commissioned artworks by the likes of Robert Greene. When in London, this emporium is as much a must-visit as the British Museum, and definitely a feast for the eyes. From lipstick to their iconic bag, the store offers it all.


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