Our client Belvedere takes pride in the natural integrity which characterizes its brand DNA and as the craft trend rapidly gains momentum and consumers question furthermore provenance and quality of ingredients. Belvedere is distinguishing itself by owning the territory at the heart of the brand: Naturalness.
By asserting its commitment to better drinking, Belvedere is reinforcing its position and image in bars and to accomplish this Claire Smith-Warner – Head of Spirit Creation & Mixology for Belvedere Vodka – and Ryan Chetiyawardana – International Bartender of the Year 2015 and Founder of the White Lyan and Dandelyan bars – invited Cape Town celebrities, media and bartenders to relearn natural the Belvedere way.
Guests were treated to a natural cocktail master class led by the hosts, Claire and Ryan, who not only shared what naturalness means to Belvedere but also taught guests how to mix perfectly natural cocktails using ONLY locally sourced ingredients.
Guests were then paired up and given the opportunity to have some fun hand picking and sourcing ingredients from the garden and surrounds to craft their best custom-made natural Belvedere cocktail.
The exclusive garden party was held on the 16 March 2016 at the oh so beautiful fruit and herb garden Rust en Vreugd – an urban oasis providing the perfect setting to enjoy a day of natural indulgence. Expresso Presenter Zoe Brown had the winning formula with her delicious natural inspired summer cocktail ‘Oh Dear’.