The campaign we’ve all been waiting for. Chanel no.5 with Brad Pitt. After many teaser images and clips featuring the award winning actor Brad Pitt, the first full length installment has finally been revealed to the public.
Brad Pitt is the first man ever to represent the iconic brand and scent.
“To keep a legend fresh, you always have to change its point of view,” – Andrea d’Avack, president of Chanel Fragrance & Beauty.
The campaign uses the new tagline “Inevitable” as Brad Pitt stands in a grey lit room; gazing into the camera “it is not a journey, every journey ends, but we go on,” as if speaking to an unseen woman. It’s almost as if it is describing that Chanel no.5 and their relationship. “Plans disappear. Dreams take over. But wherever I go, there you are. My luck, my fate, my fortune. Inevitable.”
See the video:
The success of the perfume in the market has been inevitable for such a brand; it has become a staple in the fragrance industry.
This campaign is very innovative and one step ahead of other brands. We’ll have to sit back and wait to see what other luxury brands will do – will they follow in the same footsteps? Or remain traditional?