Bentley SA and Cruises International’s latest venture was celebrated in style over a grand Captain’s Table Dinner in Cape Town and Johannesburg last week.
Our exclusive Bentley and Cruises International ‘Captain’s Table’ Dinners were held at Bentley’s elegant showrooms in each city where we hosted VIPs, HNWIs and key media for an evening of undisputed luxury.
Guests were treated to an evening of fine dining including a three course meal as well as a whiskey tasting by, bespoke whiskey brand, Glenmorangie all within the beautiful setting conceptualised by our events team. Live music, champagne fountains and elegantly dressed guests added an undeniable element of class to this unique dining experience.
Clever brand partnerships are a key part of the luxury marketing mix and this particular dinner was the celebration of a unique collaboration between these two luxury brands.
Internationally, innovative co-creation activity amongst brands have become commonplace. Brands have recognised the importance of partnerships as an important marketing tool to attract and retain clients.
Read more on about the collaboration between these luxury brands here.