Luxury and fashion have always been synonymous with Belvedere Vodka and as South Africa’s fashion elite, celebrities and notable industry luminaries gathered in the heart of Sandton to attend Mercedes-Benz Fashion Week Johannesburg this entrenched position was further reinforced by all that attended.
Belvedere and Dr. Precious Moloi-Motsepe, Chairman of African Fashion International stayed true to form and hosted an exclusive opening night celebration party for MBFW JHB on Thursday, 20th March 2014 for invited VIP guests and media at one of Sandton’s hottest venues, The VIP Room.
The exclusive celebration proved to be the most anticipated and sought-after ticket in town as South Africa’s fashion elite and the best of Sandton’s nightlife came together in the intimate and sophisticated venue. Fashionistas Nicholas Maweni, Bryan Ramkilawan, Vista Kalipa and socialites Simba Mhere, Allana Finley, Shashi Naidoo, Thato Mtshaki and Nicolas Gregorieff alike were ensconced in a private lounge mingling and sipping away on a custom created cocktail, the Belvedere Heart of Gold for the night.
The sleek and elegant textured interior of The VIP Room, lined with state-of-the art plasma screens also showcased a selection of Belvedere’s short films which seamlessly mixed with runway footage from earlier in the evening as the elite crowd were kept enthralled on the dance floor throughout the night by Official Fashion Week DJ, Dino Moran. As part of Belvedere’s “Illuminate the Night” campaign, VIP guests were gifted with motion sensor LED bracelets that sparkled a brilliant Belvedere Blue in the soft lighting of the nightclub along with the white LED Illuminating tubes that were handed out on the dance floor; this enhanced the party mood on the evening.
Created in Poland, the birthplace of vodka, Belvedere represents the pinnacle of the Polish vodka-making tradition. Distilled exclusively from the finest 100% Dankowskie Gold Rye and quadruple distilled to create the perfect balance of character and purity, Belvedere Vodka is the true expression of luxury vodka.
For more information on Belvedere Vodka, please visit the official website at www.belvederevodka.com