Belvedere Vodka, the worlds largest premium vodka brand, and Noisey, VICE Media’s music channel, have announced an ambitious project that pairs musicians with non-traditional music video directors. Exploring the way that music videos are made today, this six-part video series reaffirms Belvedere Vodka’s ongoing tradition of celebrating superior taste, premium quality and support and collaboration with the world’s leading artists.

“Belvedere Vodka was the first to create a new standard for excellence in the vodka category,” says Charles Gibb, President of Belvedere Vodka, “We are thrilled to partner with VICE to bring together unexpected and iconic artists, musicians and directors in such an innovative and cutting edge initiative.“

The first video in the six-part series, is directed by Black Swan’s choreographer Benjamin Millepied and is for the Canadian DJ/production duo Zeds Dead‘s ”Demons,” a nightmare inducing track with heavy, pulsating synths as well as keys and strings plucked straight from classic horror films.

View the video here:

View the behind the scenes interview with Benjamin Millepied here:

For more information on Belvedere Vodka visit the website here

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