On 7 December, Vivid Luxury‘s client, Belvedere Vodka and exclusive London member’s club, Annabel’s, hosted Lady Gaga, for an intimate performance of songs from the Grammy® Award-winning artist’s new album ARTPOP, released in November. In 2011, the music and fashion icon held a similar private performance to launch Born This Way and both Belvedere Vodka and Annabel’s were thrilled to welcome her back.
To celebrate the launch of the chart-topping album ARTPOP and the third anniversary of Belvedere Vodka’s partnership with (RED), Lady Gaga performed new tracks in front of an intimate crowd at one of London’s most prestigious member’s clubs, Annabel’s. The event supported the (BELVEDERE)RED Special Edition bottle which raises proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS in Africa.
Lady Gaga performed ARTPOP, Poker Face, Dope and Do What U Want tracks, three from her new album, for the many VIP guests in attendance including Adele, Sting and Trudie Styler, Jonathan Rhys Meyers, Emma Watson Bar Rafaeli, Douglas Booth, Eddie Redmayne, Jessie J, Chelsea Davy, Boris Becker, Bryan Ferry, Hayley Atwell, Michael McIntyre, Emile Sande, Tinie Tempah, Christopher Kane, Natalie Massenet, Arizona Muse, Richard E Grant, Philip Treacy, Suki Waterhouse, Sally Greene, Nicky Haslam, Irina Ambromavich, James Blunt & Sofia Wellesley.
Throughout the evening guests enjoyed Belvedere specialty cocktails and following Lady Gaga’s performance, rising pop star, Charli XCX, entertained guests with a special DJ set that carried on into the early morning hours.
“I think it is very important to join the fight against Aids and HIV and think it is wonderful that belvedere and Annabel’s are supporting and had this event this evening,” says Lady Gaga. “The more we can educate people the more we control the problem. I think it is really wonderful they are involved and think all major corporations should join the fight.”