BELVEDERE VODKA and (RED) ™ team up to make a Difference


Belvedere, the world’s first super premium vodka, announced its partnership with (RED) ™. The launch of the Special Edition RED bottle is to raise funds for the Global Fund™, which is the world’s leading financer of programs for the fight against HIV/AIDS in Africa.

Fifty percent of profits from the sale of Belvedere RED Special Edition will be donated to the Global Fund™ to provide HIV/AIDS therapy in several African countries. Starting in 2011, consumers are encouraged to help eliminate HIV/AIDS through a simple purchase of Belvedere RED Special Edition, available in 700ml, 750ml, 1 litre and 1.75 litre bottles from 1st September 2011 but won’t be on sale in South Africa. However, there will be an exciting Belvedere RED campaign taking place later on this year where this exclusive Special Edition bottle could make an appearance… so keep your eye’s and ears open for more details…

In addition, the multi-platinum, award-winning recording artist, Usher, has teamed up with Belvedere to raise awareness for the issue of HIV/AIDS. He performed at the invitation-only concert to unveil the special-edition RED bottle, which carries the message “Help Save Lives”. Emphasis on the need for consumers to unite and support programs that offer education and medication in Africa through the Global Fund™ has a big role to play in this partnership.

Both (RED) ™ and Belvedere Vodka are unanimous in their objective to empower global consumers to help eliminate HIV/AIDS with Belvedere RED Special Edition. Distilled exclusively from the finest Dankowskie Gold Rye and quadruple distilled to create the perfect balance of character and purity, Belvedere Vodka is the true expression of luxury, super-premium vodka.

Belvedere Vodka is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.

For further information on (BELVEDERE) RED or for product information, visit facebook.com/belvederevodka


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