VIVID organised the eagerly awaited Belvedere Vodka VIP “Downtown” Event, which took place at the super swanky 15 on Orange Hotel in Cape Town on Thursday 11th November. Illuminated by cool blue Belvedere lighting, the 15 on Orange Judges Lounge was turned into a Belvedere landscape. The venue was styled in a chic black and white colour scheme, featuring modern white leather furniture and a forest of illuminated white Belvedere trees. Guests arrived on a black carpet and were welcomed with cutting-edge Belvedere cocktails and designer canapés.
The event was the culmination of a South African campaign executed exclusively by VIVID for Belvedere Vodka, which focused on original art and talent. Staying true to Belvedere’s international brand strategy, guests at the event were exposed to true artistic flair by the selected Belvedere ‘Evangelists’. Cutting edge Graffiti Artist, Atang Tshikare, produced an amazing Graffiti artwork, live in front of guests, while talented Art Photographer Leah Hawker, executed a live Art Photo Shoot with an ‘Eyes Wide Shut’ theme further into the venue… But the highlight of the evening was the surprise Fashion Show which took place on the white runway that stretched through the whole venue. The surprise show featured designs by three talented up-and-coming fashion designers – IVNMC, Milijo, and Jessie Mckay. Directed by fashion show director Cameron Arendse, the pieces and show itself were designed with Belvedere’s unique brand philosophy in mind. The show itself also challenged convention, with the runway models interacting with guests by cheekily putting strawberries into guests’ drinks and even stealing one or two onlookers’ cocktails! The evening was enjoyed by all, and showcased Belvedere’s ‘Luxury Reborn’ tagline in true sophisticated flair.
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