Vivid Luxury is organising the super sexy invite-only ‘Luxury Reborn’ Event for Belvedere Vodka at the 15 on Orange Hotel in Cape Town in early November. It will be the culmination of Belvedere’s unique brand positioning campaign in South Africa, which Vivid conceptualized and managed exclusively for the brand. The focus of the campaign is on artistic luxury and original talent, which is deep rooted in Belvedere’s brand philosophy.
This exclusive event will showcase ‘Luxury Reborn’ through true artistic flair, combining live art by talented Belvedere Evangelists – mixing cutting edge graffiti art with experimental fashion and artistic photography. To give you a little taster of the inspiration behind the Luxury Reborn campaign, have a look at Belvedere’s tongue in cheek US ad campaign, starring Vincent Gallo and photographed by the legendary Terry Richardson….