Gucci unveils pre-fall 2013 Advertising Campaign


We are excited about the latest GUCCI Prefall 2013 advertising campaign images.

GUCCI CAMPAIGN 1

The mood Gucci was going for was a modern feel against a backdrop of metal walls, a surreal dream environment to encapsulate luxury and fashion. The models they used were Daria Stokous and Bastiaan Van Galen, photographed by Mert and Marcus.

GUCCI CAMPAIGN 2

GUCCI is available exclusively at GUCCI Boutiques in Cape Town and Johannesburg in Southern Africa. For further information please contact their stores on 021-421 8800 (V&A Waterfront, Cape Town) or 011-784 2597 (Nelson Mandela Square, Johannesburg) or visit www.gucci.com

17 May 2013, Posted by admin in Vivid Luxury, No Comments.

Gucci presents Autumn/Winter 2013/2014


 Gucci RTW Autumn Winter 1

The Women’s Autumn/Winter Collection juxtaposes a demure silhouette inspired by couture, with a subversive undertone. Elegant shapes, outlined in strong, signature Gucci materials, are contrasted with accessories inspired by the fetish aesthetics of Allen Jones. A noir atmosphere saturated by colour, envisioned on exclusive textiles and details.

The Gucci woman seduces with her dangerous femininity,” explains Creative Director Frida Giannini. “She is steely yet sexy – defining her discipline with femme fatale vices. She wears sculpted dresses with pure graphics, all the while alluding to devious touches.

The silhouette is constructed, while the perfection of couture lines is applied to ready-to-wear. Powerful and body conscious, the new tailleur with skirt was introduced. Jackets are caban style or small, either with softly egg-shaped shoulders or definition. The pencil skirt is meticulously below the knee but reveals an unexpected slit. Worn high for a new, delicate take on the waistline. The little black dress inspires new interpretations, up to the neck or open to show the collar bone. Either embracing the body and employing strategic leather inserts or cut on the bias for languid lines in shiny satin. The coat takes on the form-fitting shapes of a bustier, recalling a robe-manteau. The oversized overcoat is the only nod to the male wardrobe in a self-indulgently ladylike collection. Even pants are feminine with tapering and short lengths. Sexy, irreverent touches finish each look: from t-shirts in leather and python to gloves and the collection’s leitmotif, fishnet tights with a back seam on every look.

Gucci RTW Autumn Winter 2

The colour palette is purple wine, rust, moss green and cerulean blue tainting black. A wise and novel use of materials and treatments makes each piece precious; leather, both smooth and cracklé, patent, python, pony skin, Astrakhan, silk, bouclé, lace and wool, reworkings of pied de poule and Prince of Wales with shading and even lurex threading. Evoking chinoiserie, tapestry effects with three-dimensional fern leaves see woven metallics interrupting the black dresses, tailleur and outerwear. A cape in goat hair with shading from black to green embellishes an Astrakhan skirt suit.

Every facet of evening, from the t-shirt and skirt to the pairing of pants and tops, through to cocktail dresses and evening gowns are cinematic. A black-out of lace followed by an outburst of color. Ethereal looks with netting and satin, embroidered with feathers, studding, and sequins – intersecting punk with couture.

The accessories are femme fatale. Shiny calfskin and exotic skins.Python and crocodile.Black or monochromatic.Structured bags with archival luggage locks for a retro hint. The iconic Bamboo handle characterizes a new style in two proportions. Booties, boots and sandals, all with sharp high heels, for a touch of fetish. By day, necklaces recalling willow leaves, along with leather lock cuffs. For evening, cuffs adorned with colorful stones evoking the nuances of the embroideries.

Gucci is available exclusively at GUCCI Boutiques in Cape Town and Johannesburg in Southern Africa. For further information please contact their stores on 021-421 8800 (V&A Waterfront, Cape Town) or 011-784 2597 (Nelson Mandela Square, Johannesburg) or visit www.gucci.com

16 May 2013, Posted by admin in Vivid Luxury, No Comments.

The 2013 Diemersfontein ‘Pinotage On Tap’ SA Tour Event


Dimersfontein Pinotage On Tap

Diemersfontein Pinotage on Tap, South Africa’s most anticipated wine event on the annual calendar is set to take place for the ninth year running on Saturday 12th October 2013 at Wellington’s Diemersfontein Wine Estate outside Cape Town. Diemersfontein will also bring this event to Johannesburg and Durban, on the 7th September 2013 and 21st September 2013 respectively.

Guests attending this year’s ‘Pinotage on Tap’ events can look forward to ‘prepped and primed’ barrels of Pinotage. In Cape Town guests can also enjoy one barrel of Chenin Blanc and one barrel of Shiraz. The official Beer partner for the Diemersfontein Pinotage On Tap festival is the premium, craft slow beer from Darling Brewery. A range of lunch dishes and sweet treats will also be included in the ticket price, as well as some interesting food stalls in a market style environment. Great entertainment is also in store with an exciting musical line-up for the day, including Gangs of Ballet, Newton’s 2nd Law and Natasha Meister.

Mark your calendars, book your tickets, and make sure you’re at one of the Diemersfontein Pinotage on Tap events this year. Tickets will be available through Computicket from 10 June 2013. Numbers are limited so wine enthusiasts are encouraged to book early to avoid disappointment! Weekend accommodation specials are also available. Please contact Rene at Diemersfontein on 021 864 5050 or online@diemersfontein.co.za (Bookings will only be open with ticket sales)

13 May 2013, Posted by admin in Vivid Luxury, No Comments.

How Should Luxury Brands Extend Their Offering to the Masses?


According to a report issued by Luxury Daily and implemented by the Luxury Institute, 75% of  survey respondents confirmed that they would purchase mainstream products from a luxury brand extension. 

This has significant implications for the luxury market and brands that have been heralded as the crème of the crop for centuries. Perhaps you fall into the 24% of respondents that felt luxury brands diversifying into mass-produced products would water down the brands and overtly risk their reputation as industry giants and lifestyle leaders. Let’s put this ideology into practical terms.

H&M retailers (equivalent to an up-market Mr. Price in South Africa) partnered up with some of the greatest fashion designers such as Stella Mccartney and Roberto Cavalli to create exclusive collections for their deep-pocketed consumers; and the collections sold out in a matter of hours. H&M was able to identify the aspirational needs of their current consumers and satisfy those needs by meeting them somewhere in the middle.

Stella Mccartney for H&M

Burberry, the world’s most loved tartan-esque label used the power behind their brand to highlight up and coming British singers and song writers through the use of digital media. The initiative is called Burberry Acoustic using YouTube as their preferred broadcaster. Uniquely Burberry was able to penetrate a market that couldn’t yet afford their products through an affordable brand extension. We think this kind of innovation will pioneer how luxury brands should diversify to penetrate potential consumers and create greater brand stickiness.

Take a look at the raw, unpolished “product” Burberry creates despite their elegant and refined brand image which has, in no way been watered down due to this brand extension.

The key lessons to remember from pioneering luxury brands that have successfully branched out would be to know your future audience. What are the potential consumers of tomorrow interested in today and how are you going to embed your philosophies and values with them?

Quality would be a key consideration not to overlook, price does not always indicate quality and brands that have ventured into uncharted waters have kept their quality control and offering on par with their traditional luxury brand offering. Despite the stature of the brand, consumers expect quality and demand exceptional quality for goods they pay top dollar for.

Think viral; from the many case studies we see, it’s not hard to gauge that online reputation management has become a pivotal contemplation for all luxury brands. Brand extensions that evolve into mainstream consumer brands will no doubt be represented online, so the trick is to be proactive, create, maintain and remain evolutionary in all online activities.

07 May 2013, Posted by admin in Vivid Luxury, No Comments.

Gucci Flora and Soho now available in SA!


Here at VIVID we are loving GUCCI’s latest handbag collections which are now available in SA stores – the Flora and Soho collections.

Flora:

Flora

The Cruise 2013 Collection sees the application of the House’s historic Flora pattern throughout the Gucci woman’s free-spirited wardrobe. Modernizing the print that was originally created in 1966 for Princess Grace of Monaco are intricate games of overlapping graphics including black and white outlines for an unfinished effect. This contemporary interpretation characterizes a new collection, including some of the House’s most iconic handbags, perfect for a sophisticated retreat.

Today the Flora motif blossoms on natural canvas for a variety of signature handbag styles including the New Jackie and New Bamboo as well as the Boston bag and top-handle tote – with contrasting leather trim. Each piece expresses evokes the eternal allure of the pattern with flowers from all seasons.

 SOHO

SOHO:

Characterized by the embossed interlocking GG emblem, both the new disco bag and the chain styles symbolize the alluring effortlessness of this season’s Gucci woman.

A selection of functional shapes employs luxuriously soft calfskin, exotic python, and ostrich. The array of vivid resort colours includes sunflower, vintage rose, green herb, and sky blue, along with understated tones of maple, cream, and black. A modern object of desire, the disco bag holds a special place within the collection as a new chic statement. Perfect for any occasion from day wear to evening, this small, light accessory features an adjustable strap to wear over the shoulder. The proportions create a minimal, on-the-go style. A signature of the House, the tassel decorates the disco bag for an ultra-feminine touch.

In larger shapes, the glamorous chain styles feature shoulder straps in a light gold finish. Ranging in silhouette from the hobo to the tote, these versatile bags encompass both function and elegance. Clean lines and striking details make each bag perfect to wear all day long.

The Flora and Soho handbags are available exclusively at GUCCI Boutiques in Cape Town and Johannesburg in Southern Africa. For further information please contact their stores on 021-421 8800 (V&A Waterfront, Cape Town) or 011-784 2597 (Nelson Mandela Square, Johannesburg) or visit www.gucci.com

02 May 2013, Posted by admin in Vivid Luxury, No Comments.

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