CELEBRATING 20 YEARS OF ICONIC STYLE IN CAPE TOWN STYLE

    On Thursday night,  19 May, fashion insiders, media and celebrities, converged at Arcade Café to celebrate the 20th anniversary of the iconic G-Star Elwood 5620 jeans. The original 3D con tructed denim by G-Star RAW was introduced in 1996, invented by Head Designer Pierre Morisset after finding inspiration from a passing motorcyclist in the South of France.

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

     

    Fusing high-level craftsmanship with street level edge, the event was themed to suit G-Star’s positioning of raw, untreated denim as a wearable and desirable material. Presented through an installation with product hanging from the ceiling and displayed on light-up plinths, G-Star showcased the recently launched Footwear collection and apparel highlights. Including their next generation of 3D denim called the Staq* and Pouch** pants.

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

     

    Entertainment was provided by the renowned GQOM music jock, DJ Lag, while Timo ODV ensured that guests had something to sing along to during his mind-blowing performance. Guest were treated to Arcade inspired canapes which were nicely paired with Jack Daniels’ cocktails. Celebrities and influencers in attendance included; Katlego Maboe, Locnville, Chad Saaiman, Rosette Ncwana, Jade Hubner, Sechaba G, Khanya Siyego, Danillo Acquisto, Trevor Stuurman and Anelisa Mangcu.

     

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

     

    The G-Star Elwood 5620 represents the core of the brand’s DNA, a symbol of innovation as the first design using the 3D Denim method of construction. Despite evolving with time to become one of the most recognized denim designs of today, the G-Star Elwood 5620 has retained the five key elements that make it instantly identifiable – its knee patches, 3D shaping knee darts, saddle patch, heel guards, and slanted thigh seams.

     

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

    G-Star RAW, Press event South- Africa, G-Star Elwood launch

     

    The G-Star Elwood, is available in G-Star stores and online at g-star.com.

  • Saber

    Light up your life with Belvedere Night Saber

    Bring the VIP party home with Belvedere’s luminous bottle, the Night Saber. For a limited time only Belvedere Vodka will be introducing their illustrious illuminated Night Sabre bottle to selected retailers nationwide.…

  • Signet Landscape

    GLENMORANGIE SIGNET – A FUSION OF UNIQUE AND RARE ELEMENTS

    Glenmorangie Signet represents the very essence of Glenmorangie.  The award winning single malt is the culmination of the Distillery’s 170-year dedication to crafting unnecessarily well-made whisky. It is informed by the…

  • 2485-Dore-Social-Media-_-Shoe-sale-2

    Step into D’oré Fashion

    D’oré Fashion is home to the world’s top fashion brands with it’s cutting edge world class boutiques and favourite shopping experience to SA’s A-listers, like Jo-Ann Strauss, and Minister of Small Business…