South African aficionados are abuzz with news of the arrival of a luxury women’s clothing brand – Lusia Spagnoli. A brand of undisputed quality spent 2014 focusing on new markets – with openings of its monobrand stores in Dubai, Kuwait, Doha and China. South Africa, with its increased demand for high-end goods, was one of them.
“It is actually the oldest European label,” said representative Carlo Secca. “Everyone associates Chanel with vintage European style, but Luisa Spagnoli was conceived many, many years before.”
The Spagnoli family still runs the business today, with the founder’s great grandchild, Nicoletta Spagnoli as the current CEO. She has put her stylish creativity into designing a different line aimed at a younger clientele. The tailored clothing and knitwear products are a result of a mix of creative energy and high-quality workmanship.
The Hyde Park Corner and V&A Waterfront stores join a pool of 200 stores worldwide, 152 being in Italy. Founded in 1928, the company boasts a global team of 810.
Based in Perugia, Luisa Spagnoli is known for attracting royalty. Kate Middleton, the Duchess of Cambridge, has adorned the label to multiple royal outings and Princess Beatrice chose a garment for the Royal Ascot last year.