The internet has been in frenzy over Belvedere’s latest news.

Belvedere, the world’s original luxury vodka, revealed their new RED limited edition bottle, with 50% of profits going to the Global Fund, the leading financier program to fight HIV/AIDS in Africa.

In support of Belvedere’s partnership with (RED), #MAKETHEDIFFERENCE campaign ambassador, musician John Legend, has collaborated with one of our most celebrated artist Esther Mahlangu to design the colorful and bold bottle, inspired by the campaign’s four values: security, support, change and unity.

This limited edition updates Belvedere’s iconic bottle design with a uniquely (BELVEDERE)^RED touch. Replacing the Belvedere Palace on the bottle, Mahlangu’s artwork is a striking and vibrant addition to the bottle. Security, support, change and unity are written on the back of the limited edition in Mahlangu’s handwriting signifying the collective sentiment for all those joining the fight against HIV/AIDS. As the campaign ambassador, John Legend’s signature is featured on the front of the bottle. The bottle is available on sale at select retailers around the world.

Esther Mahlangu joins (BELVEDERE)^RED as a passionate supporter of the AIDS fight. As a famed South African artist, she was the first Ndebele artist to transfer her craft from the exterior of homes, as is tradition in their culture, to the canvas and eventually consumer products. She has been acknowledged with critically-acclaimed success for nearly thirty years, carrying on the traditional painting style of the Ndebele.

“You can be Sotho, Zulu, English, or French, blood is one color. (RED). We can overcome anything when we take it hand-by-hand. Together we can end this.” – Esther Mahlangu